![]() Here we argue that several-so far mostly unrelated-biases (e.g., bias blind spot, hostile media bias, egocentric/ethnocentric bias, outcome bias) can be traced back to the combination of a fundamental prior belief and humans' tendency toward belief-consistent information processing. Unfortunately, however, these biases have often been examined in separate lines of research, thereby precluding the recognition of shared principles. By now, a number of different biases have been identified and empirically demonstrated. One of the essential insights from psychological research is that people's information processing is often biased. The variable perceived trust is added to the model because it has a direct effect on purchase intention. A UTAUT model approach is used which included eight adoption-related theories. Therefore, we decided to identify the variable that influences family businesses' intentions to use and actual usage of e-commerce technologies, especially in India. ![]() Decision-making is influenced by the expertise and knowledge of older generations. Family enterprises typically have a strong cultural orientation as contrasted to any other type of commercial firm's growth orientation. ![]() Family businesses have distinct priorities and outcomes because they were not established or managed like traditional commercial organizations. Family businesses are commercial enterprises in which decisions are impacted by older generations of a family who are related by blood, marriage, or adoption and who can influence the company's vision and willingness to pursue various goals. E-commerce is a disruptive technology that started as a replacement for information and has now evolved to include buying and selling goods. ![]()
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